National TV Spots

"CSI NY"- Looking for a novel murder weapon for an upcoming episode, the creative cast of CSI NY were excited about the use of "Handi-Foam"- which is manufactured by Fomo Products, Inc. - and featured the investigation of a murder committed by someone by the introduction of foam insulation to the airway. NTVS brought it all together!

Click on the start button and watch all the way through to see the full use of FOMO Foam Products' HANDI-FOAM Spray Foam Insulation used as Product Placement and central theme of the show script.

Sales and branding are beyond totaling yet, as the series will go to DVD by the season and between that and reruns, Fomo Products, Inc. is getting 5 or more YEARS of branding and exposure to 200,000,000+ viewers!_____________________________________________

Since Popeye ate Spinach, advertisers have known that product placement is a powerful way to get people to try their product. When children saw Popeye eating spinach, they wanted to eat it thinking it would make them stronger too. Spinach sales soared!

"Toy Story"- These toys were used as characters in the movie: Etch-A-Sketch, Mr. Potato Head, and Slinky. After the movie's release, Etch-A-Sketch sales increased 4,500% percent, Mr Potato Head sales increased 800% percent and Slinky, out of business for 10 years, was deluged with 20,000 orders and has sold $27 million US worth of the toy since .

"24" - After early success with shows like "24" last season, Microsoft funded the marketing team to strike again this year, particularly for the company's new Windows Media Center Edition 2004. The software, an advanced TV application with the PC as its hub, will be featured on upcoming shows of CBS's forensics show "CSI," as well as "24" and "The Wire," among others.

"The Firm" (1993)-When Tom Cruise visits Gene Hackman in the Cayman Islands, Hackman suggests that he "Grab a Red Stripe," so Cruise opens the fridge for a bottle of the Jamaican-brewed beer. Within a month of the film's release, Red Stripe sales in the U.S. had increased by more than 50%, and just a few weeks later, company owners sold a majority stake in their brewery for $62 million to Guinness Brewing Worldwide.

"Goldeneye"(1995)- BMW used 1995's GoldenEye, a film in the successful James Bond series, as an integrated element for introducing a new model, the BMW 328i. It was judged the most successful promotion of 1995.

"Queer Eye for the Straight Guy" TV Show- Illumination's sales of a product featured on the show went up 365% following the program.

"Wayne's World " TV Show- goes to the extreme to make the point.

"The Apprentice"- Crest's new Vanilla toothpaste recently had a placement on "The Apprentice". The Crest website was met with 4.7 million hits within 2 hours of the show with customers requesting samples of the new flavor. This is the highest amount of website hits ever from a marketing campaign of any type.