NTVS Product Placement

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 Product placement is the art of locating and negotiating prominent placements for our client's Product, Name or Service in both feature films and television programs. Product Placement is inexpensive when the ROI of brand building is considered If you are ready to build national recognition, enhance your corporate image and provide promotional opportunities with some of today's most successful films and television programs, simply ask your NTVS Consultant for details. Good placement starts at $60,000 and goes as high as $250,000 or more. The inherent benefits of the medium – exciting setting, implied celebrity endorsement, captive audience, uncluttered environment – makes product placement an ideal medium to support an image building campaign for companies dedicated to making their brand a household name.

Does Product Placement Work?

Since Popeye ate Spinach, advertisers have known that product placement is a powerful way to get people to try their product. When children saw Popeye eating spinach, they wanted to eat it thinking it would make them stronger too. Spinach sales soared!

"Toy Story"- These toys were used as characters in the movie: Etch-A-Sketch, Mr. Potato Head, and Slinky. After the movie's release, Etch-A-Sketch sales increased 4,500% percent, Mr Potato Head sales increased 800% percent and Slinky, out of business for 10 years, was deluged with 20,000 orders and sales of $27.

"The Firm" (1993)-When Tom Cruise visits Gene Hackman in the Cayman Islands, Hackman suggests that he "Grab a Red Stripe," so Cruise opens the fridge for a bottle of the Jamaican-brewed beer. Within a month of the film's release, Red Stripe sales in the U.S. had increased by more than 50%, and just a few weeks later, company owners sold a majority stake in their brewery for $62 million to Guinness Brewing Worldwide.

Years of reruns, Movie Theater to DVD, your product will be seen in perpetuity. With the advent and growing popularity of TIVO and Digital Recording Devices that permit consumers to fast forward through commercials, having your product as an integral part of the movie or TV show is absolutely a certain and long term form of marketing if your budget permits.

If you are serious about making your product or service a household name, then speak with your NTVS Consultant to be put in touch with our Product Placement Department.

Thank you for choosing NTVS for comprehensive marketing options for cutting edge companies and the progressive forward thinkers who run them.